Requirement for an experienced Marketing Automation Specialist to support the build and pre-deployment of marketing and sales related email communications.
Responsibilities
Build and execute test strategies, including A/B multi-variant testing across various platforms, to drive qualified traffic and revenue-building activities
Execution of sales & marketing campaigns – activities include but not limited to, campaign flow builds, email creation, campaign analysis, etc.
Support the execution of automated lead generation programs Report on critical email, sales & marketing automation campaign metrics
Serve as a Subject Matter Expert on sales & marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
Keep up-to-date on email, sales & marketing automation best practices with regard to automation capabilities, testing and projected results.
Understand and follow email, sales & marketing automation processes including workflow documentation and QA testing
Report on critical email, sales & marketing automation campaign metrics
Autonomously research, find, and implement the best solutions to solve automation problems
Collaborate with Sales and Marketing team to implement ideas and derive optimum results.
Desired Candidate Profile
1 -2 years of digital marketing experience with experience working on marketing automation platforms such as Keap, MailMunch, Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot, candidate with knowledge of Mailchimp, sendingblue, may also apply.
Must be able to demonstrate a high level of marketing automation and CRM experience
Previous familiarity/direct experience using a CRM system
Bachelor’s degree required or equivalent combination of experience and education
Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
Excellent communication skills written, verbal, presentation
Proven ability to work in a collaborative environment as well as being a motivated, self-starter.
